Well, that’s interesting — S01E02

Price tags, The regret test, Journey birds & Bitcoin

Sounds interesting? You bet they are.

The price tag hasn’t always existed!

Did you know, the concept of price tag didn’t exist until the mid-19th century? We were surprised too. Turns out Quakers were the first to introduce it. What’s more interesting is what existed before the price tag. Have a look:

Want to Design User Behavior? Pass the ‘Regret Test’ First

Psychology plays a big role in making a company grow. Human behaviours are being manipulated everyday in order to keep us hooked to the product. Our gadgets and apps are more persuasive than ever. Yet for the makers of these technologies, few guidelines exist on how to change user behaviour ethically. In his Blog, Nir Eyal proposes a very simple solution to now an epidemic. He calls it the Regret test.

“If people knew everything the product designer knows, would they still execute the intended behavior? Are they likely to regret doing this?”

What he means is, if users regret the action they just made; then that feature shouldn’t be built into the product, because it manipulated people into doing something they didn’t want to do.

Here is the link to the blog: https://medium.com/behavior-design/urwant-to-design-user-behavior-pass-the-regret-test-first-fd6cfa797b04

Journey Birds

Every year people migrate all over the world. They leave their homes to live in a totally unfamiliar place and become a part of its culture. In her beautiful short film Journey Birds, Daphna Awadish reflects on the same. She renders her human subjects as anthropomorphised birds to reflect on migration and how the concept of home entangles itself in identity.

How to explain Bitcoin

That’s all for this week. Hope you liked it. Here’s the link to the S01E01 of “Well, that’s interesting”