Gear doesn’t matter
A tale of 2 videos
Rohit and Francesco are our in-house video makers. While Rohit makes product videos like this and this, Francesco makes instructional videos like this and this.
During the iOS calendar launch, I wanted Francesco to make a light hearted video to show how it’s better to place the cal app icon on the right side of the email app icon. I wanted it to be a chaplinesque short movie (No dialogues, only background music, exaggerated expressions, fast running etc). Francesco was travelling, so instead of shooting a video he quickly put together something using Giphy and sent me this…
I loved it. Super duper indeed.
For True Inbox I wanted something similar and I gave Francesco the brief and he quickly sent me this…
Equally nice.
If you’re talented, the gear doesn’t matter.
